TYB Raises $11M & More EVOO Squeeze Bottles
Bright orange Rocco fridge, Beekeeper's fiber lollipops, Pinterest x Chamberlin Coffee, Ōura Give Us The Finger campaign, BRĒZ expansion, UNFI cyberattack...there's a lot going on in the CPG world!
Happy Wednesday — there’s a lot going on in the CPG/food/beverage world, so let’s get into it!
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I’m testing 12pm this week!
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From category defining beverage brands to chart topping cosmetic brands to CPG legacy brands + CPG darlings – Hummingbirds would love to work with you too. Learn more by booking a call with their team!
Partnerships
Rocco x Katz’s Deli = A Very New York (orange) Fridge
The newest colorway nods to symbols both nostalgic and current: the subway seats being phased out this year, the Knicks’ postseason excitement, and the start of another hopeful Mets season.
Lexington Bakes x So.Gay = Cocoa Crunch Chilled Oat Bar
Cocoa Crunch is a rich, chocolate-forward twist on our award-winning Maple Brown Butter Chilled Oat Bar. Powered by TCHO Chocolate Super [Cocoa] Powder and topped with a celebratory sparkle of Fleur de Sel de Camargue, this limited-run flavor celebrates both indulgence and impact with 5g of protein, 4g of fiber, and just 7g of added sugar.
Tarte Cosmetics x Dunkin = limited-edition maracuja juicy lip collection
Pinterest x Chamberlin Coffee = sea salt toffee flavored coffee blend
Carbone x Post Malone = Posty’s Big Ass Rigatoni Truck in NYC & Miami
EOS x Blue Moon = valencia orange lip balm
Launches
Brightland launches The Everyday Line [source]
Crafted with unmatched quality yet designed for everyday ease, this is the oil that makes cooking feel effortless, fun, and undeniably delicious. Made in sunny California, with the same high standards we’ve always held, now in bigger (squeeze!) bottles. For the meals and messes you make most.
O Olive Oil launched California Extra Virgin Olive Oil squeeze bottles in Organic and Premium [source]
Beekeeper’s Launches First-Ever Fiber Pops to Address 95% of Kids Lacking Fiber
BRĒZ launched four new bevs: Elevate, Amplify, Dream, & Drift [source]
A pickle-flavored ramen now exists [source]
Califia Farms adds RTD protein latte [source]
Arrae launched Clear Protein [source]
Fruit Riot unveiled Spicy Mango Chili Lime [source]
SideDish launched Uncle Ronny’s BBQ sauce [source]
Halfday launches limited-edition Tropical Tea flavor [source]
Fishwife launched The Summertime Art Box [source]
Inside you’ll find:
Tin of Spicy Tuna and Smoked Rainbow Trout in blank, color-me-in boxes
3 metal fish clips to hang your art
Box of custom Fishwife crayons
Stickers to slap wherever you want
Collectible green tin illustrated by @helloadrianne
Dreamy sardine print by the insanely talented @inciardi
Investments
TYB, founded by Ty Haney, closed their $11M series A funding round [source]
Shinkei Systems raised a $22M Series A [source]
Buoy has launched their growth fundraising round according to CPGD [source]
HighPost Capital makes significant investment in Equip Foods [source]
Shakira’s haircare brand Isima raised more than $12M [source]
Legal
David fires back in Epogee lawsuit [source]
Plaintiffs only have themselves to blame for not signing long-term supply agreements
Tech
Cyberattack leads to Whole Foods shortages [source]
Rhode Island-based United Natural Foods Inc. (UNFI), is one of the country’s largest organic food distributors and a major partner with Whole Foods. It became aware of a cyberattack on June 5, according to a filing with the Securities and Exchange Commission, and took some of its systems offline, hampering its ability to distribute orders to customers.
Walmart Introduces Gen AI-Powered Assistant in Mobile App [source]
Amazon announces 3 AI-powered innovations to get packages to customers faster [source]
Strategy
Target to launch first-ever wellness summit [source]
An Impossible Burger Blended with Beef? CEO Hints at Move Amid Category Struggles [source]
Lowe's Taps Creator Economy to Launch First Home Improvement Creator Network [source]
Julie just launched
, their new Substack [source]Liquid I.V. Takes Over Times Square for I.V. O’CLOCK [source]
At 4PM on June 4th, Liquid I.V. launched I.V. O’CLOCK and brought hydration front and centre with a massive Times Square takeover that featured 50 robots delivering Liquid I.V. to surprised passersby.
Minutes before 4PM, an error message across Times Square billboards brought everyone to a quiet pause, before revealing that at 4PM, it was officially I.V. O’CLOCK, time to hydrate! Simultaneously, I.V. O’CLOCK rolled out on social across Liquid I.V.'s global markets.
Ōura ring debuts their Give Us The Finger campaign [source]
Design
Doosra launched updated packaging and they are now vegan [source]
Is "Balanced Protein" the Future of Plant-Based Meat? [
]We are entering the era of radical honesty. What does it mean for brands?
Listen to the episode:
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Spring & Mulberry — date-sweetened chocolate bars
Raw Generation Juice — raw nutrition. real results.
& there you have it! Sh*t you should care about for this week.
Catch ya next week on Wednesday at 12pm EST!
Lauren Hodgen
Founder & Creative Director | Citrus Diaries Studio
hello@citrusdiaries.com
Ready for your brand to look as good as it tastes? hello@citrusdiaries.com 🍊